Staying relevant online in your market involves keeping current with digital trends. Some of the processes that worked for SEO, digital marketing, and web promotion in previous years will no longer be effective. The reason for this is that algorithms and requirements frequently change. Search engines like Google and social media sites such as Facebook change their algorithms to keep things fresh. Because of that, website owners must use updated practices to performing SEO. The following insights about current digital marketing trends are offered by Scribble Creative Group, a marketing company focused on delivering up to date digital marketing to solutions.
Visual Search
Many people are reaping the benefits of using pictures found in a Google image search to garner views and visitors to their web site. A good picture with a descriptive caption can get sucked into Google and attract people who are browsing for products and services. Geotagging images with location and company data is a great way to boost ranking images in a Google search. Pay close attention to copyright infringement with images as ranking high in a Google image search makes it far more likely that another web site may steal and use your images. The most efficient way is always to hire someone to take care of these things and our recommendation is the AIAD Agency.
Online Reviews
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You must request that your customers leave online reviews for you if you own a business. Google My Business reviews are sometimes the first elements that show up in the Google search engine when someone looks for a company or organization. The more reviews you have, the more likely you are to attract potential customers or clients. Positive reviews will prompt new users to trust your company and responding to reviews quickly shows that your business is active and attentive to customer needs.
Make sure to check out Rep.co for online review management software.
Interactive Posts and Content
Your website’s popularity will rise if you can get more people to interact with it. Greater visibility is the fruit of high-level interaction. Posting items such as polls, surveys, and contests for your visitors is an excellent way to get some interaction from them. You could also end-all of your posts with a question to persuade your visitors to leave feedback for you. This technique may not seem new as it has been used since the start of the web but allowing web users to have a voice and share their opinion is what delivers return visitors tothe site. Interactive content marketing involves using content to engage your audience based on their participation, this allows you to get users to spend maximum time without even actually having them on your product.
Mobile-Friendly Websites
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Many people are opting to ditch their desktops and do everything from their mobile devices. This abrupt shift in desktop usage is prompting website owners to change the design of their platforms. Shifting to a mobile-friendly website can make your site attractive to a broader range of users. Such users will have easy navigation, visual stimulation, and simple access to e-commerce options. Your views and site interaction can potentially rise if you cater to the mobile phone user class in that manner. A mobile-friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. This lets prospects experience your website in a much more interactive as well as fun way. Kindling their curiosity just enough for them to go and check it out, the conversion rate of prospects to loyal customers is very high on these websites.
With searches on Google performed through a mobile device surpassing those of desktop searches, Google pays close attention to the speed and deliverability of your site on a mobile phone. Check out how your site performs on a mobile search by using the Google PageSpeed Insights tool.
Add Some Games
Something is very stimulating and tempting about a website that offers visitors the opportunity to play games. Therefore, you might want to consider adding some games to your site. You can create a small gadget where a visitor can spin a wheel or play a crossword game for fun. You could even add certain “winnings” to convince them to play. This strategy will be especially effective if the time on site is a concern for you.
Video Marketing
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Video marketing is still one of the leading strategies to use for a business website. Videos can speak thousands of words in much less time than text can. Aside from that, the younger crowd generally prefers to watch videos over reading long articles and descriptions. Keep that in mind and consider planting some viral videos on your page. Using videos to promote and market products and services, increasing engagement on digital and social channels, educating consumers and prospects, as well as reaching an audience using this medium.
Marketing Automation
It might be time for you to look to marketing automation software like EngageBay to make your efforts a lot easier. You simply don’t have the time to email, call or text all of your leads and prospects. The software can do the job for you, and it can do it well. The statistics show that this strategy is quite effective. More than 80 percent of businesses saw leads after they started using marketing automation, and more than 76 percent saw a return on their investments in the first year. Marketing automation replaces any and every manual, repetitive processes like emails, and social media, with purpose-built software and applications geared towards performance.
Adding Chatbots
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Adding chatbots to your site will allow users to garner more information without expanding employee resources. It will also give your customers easy access to getting the questions they need to be answered promptly. Availability is one of the key factors that keep customers returning to a web site and trusting a company. Adding Voice assistants, by the time the 21st year of the 21st century comes to an end there will be close to 2 billion people who will be using voice assistants regularly, and their interests will not only focus on asking for time or sending an email.
