5 Useful Digital Marketing Tools And Platforms To Help Your Business Succeed

In any business, the main goal is to reach the target group – and digital marketing is one of the best ways to achieve this, regardless of the size of your business. That is why it is necessary to know digital marketing tools well. You can check out Digitalspotlight.com.au for digital marketing services. As this field develops at lightning speed, there are many tools and platforms for digital marketing. In this article, we will draw your attention to some useful tools and platforms that will make your business more successful.

What Is Digital Marketing Actually?

Digital or online marketing is the process of promoting a business, brand, or services over the Internet – by using tools to guide you and help you sell. It is a fairly broad term that encompasses a range of marketing tactics and strategies. Digital marketing will help you overcome obstacles and distances by allowing your product to be available, anytime, and anywhere. This way, your target market will expand significantly – and your business will be improved.

Benefits Of Digital Marketing

The reason why many companies choose digital marketing instead of traditional – is, above all, lower costs. The advantage of online marketing is that you can use tools and platforms that are in most cases free or very affordable – while traditional channels are mostly reduced to paid media. Also, digital marketing offers you measurable results. These results can lead you to a conclusion as to which marketing methods lead to sales and which don’t. So based on them, you should focus on those that work, and bring your target group right to you. Ultimately, perhaps the biggest advantage of digital marketing is that it allows you to connect with customers. By using it, you can personalize the content, get to know your users better, their desires, achieve two-way communication – and ultimately make a profit.

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Which Marketing Tools And Platforms To Choose?

If you wish to keep your online business successful – you need to use some digital marketing tools. Some of them you can use for free, some are quite affordable – and some are extremely expensive. More-less that will depend on what you’re using them for. However, even when you find those that you need, you might get confused. Sometimes, it is very difficult to choose the right internet marketing tool – because there are a large number of alternatives available. If you haven’t had a chance to experiment with different tools, choosing the right one is even harder. So read some of our suggestions of useful internet marketing tools that might help you in that choice.

Useful Tools That Can Help Your Online Business

According to some previous experiences, these tools have proven to be very good. First of all, they are free, and then easy to use, and require minimal technical skills.

1. HubSpot CRM – For Better Customer Relationship Management


Customer Relationship Management (CRM) software helps you communicate with your customers. Tracking the sales process, searching and organizing data, and tracking your customers and potential customers – is much easier with CRM tools. Companies that recognize that the customer is at the heart of their business, realize that the most powerful tool for quality customer relationships is excellent CRM software. Moreover, they also realize that placing CRM is at the center of their customer-focused activities. HubSpot can help you achieve this because it has integrated CRMs, but also provides you with other marketing tools – such as sales, or customer support platforms. The tool interface is easy to use and offers instructions – through which you will get acquainted with the appearance of the interface and its operation. You can also import and export contacts to your customer databases.

2. SEMrush – The Key Tool For Keywords

SEMrush is one of the most effective SEO tools when it comes to keyword research. It is of key importance when it comes to digital marketing – so no wonder it is used by so many large companies. SEMrush has a huge database of domains and keywords. In addition to keywords, it tracks organic domain positions, destination URLs, copies of AdWords, etc. Such software is essential for content marketing. What is sometimes an obstacle for smaller entrepreneurs when it comes to SEMrush – is the price, which ranges depending on the type of service and packages you choose and goes from $ 120 to $ 450. However, according to The Niche Guru, the good news is that there are more affordable alternative programs for SEMrush. Some of the software will make your job easier in the same way – but their price is far more acceptable.

3. Moz – For Better Ranking On Search Engines

Moz offers excellent SEO tools that serve to research and verify the authority of the site’s domains, keywords, link building – and analysis of all factors that affect the visibility of the site on search engines. SEO experts consider its metrics highly reliable. You can install MozBar as an extension on a browser – so it’s very easy to use even if you are a beginner.

4. Facebook – Connect With The Target Audience

We all know this is the best internet tool you can use – that is if you know how to use it wisely. It is enough to create a free business profile, share business information, promote the business, etc. However, you need to understand its diversity from other social networks. The main difference is in building relationships. Businesses can connect with their customers and target audiences – to share a variety of information such as sales and promotions, new product offerings, product images, and more. There is also another bonus that this platform offers you – and that is simultaneously connecting and placing your posts on Instagram.

5. Hootsuite – Integrate All The Social Network Profiles

We assume your business is already present on multiple social networking platforms. If that is the case, then you are familiar with the huge amount of time and coordination you need to research, write, publish and plan your posts. With all that, you still have to be engaged with fans and followers. Hootsuite is a free digital marketing tool that integrates with most social networks – so you can do all of these things in one place. With HootSuite, you will be able to manage multiple social networks. You can also track how many followers you have on each of your pages – or monitor which posts have more clicks.


Narrowing down the list of necessary tools for digital marketing starts by creating a strategy that should suit your business. According to the SEO agency, narrowing down the list of necessary
tools for digital marketing starts by creating a strategy that should suit your business. Whatever your goals are – these proven platforms and tools for entrepreneurs are sure to help you out in taking your business to the next level.