5 Tips and Tricks For Live Streaming an Event

In a world where the pandemic is still as relevant and active as ever, the only way to host a business or marketing event for your business is through live streaming it. Live streaming events has become a necessity in today’s times where businesses need to host events but can’t do so physically because of the various travel and lockdown restrictions.

According to Indigo, one of the leading live stream video production agencies in the United States, it is necessary that you learn every single detail about live streaming an event if you are planning to host one in the coming days. However, we understand that doing that is no easy task.

There are a lot of aspects that go into ensuring an event is properly live streamed across the world without any major issues. Since most businesses are not used to live streaming their events, the project can become very overwhelming very quickly. If you too are a part of one of these businesses and want to ensure that you know everything about your next event live stream, then don’t worry because we have you covered.

In this article, we will be listing several tips and tricks for live streaming an important event of your business organization to ensure that your event becomes successful. Read the article till the end so that you don’t miss out on any crucial details.

Checking out video production company websites like https://zipinmedia.com/ can provide valuable tips for live streaming. Video production companies specialize in creating high-quality videos, which often includes live streaming services. Their websites can offer insights into best practices, techniques, and technologies used in professional video production and live streaming.

Live streaming requires technical know-how, including understanding various equipment, software, encoding methods, and streaming platforms. Video production company websites may provide information on the tools and technologies they utilize, helping you gain insights into the technical aspects of live streaming. Video production companies strive for excellence in their work. By reviewing their websites, you can observe the production quality benchmarks they set for themselves.

1. Ensure proper marketing of your event

Source: unsplash.com

Even if you are live streaming an event, it is important that you create anticipation and excitement inside your audience for the upcoming event. Keep your social media updated with your event’s updates from time to time and include all the details of your event in each update such as the time it will be hosted, which platform it will be streamed on, which guests will be joining the event and most importantly, what is the general topic of the event.

The more buzz you create for your event the more attention your event will get when it’s started. Additionally, we suggest creating your own hashtag for the event so that other individuals can share it with each other which leads to an increased amount of excitement in everyone.

2. Connect to a reliable internet connection

Source: unsplash.com

The worst thing that can happen while live streaming an event is video and audio lag, stuttering and buffering because of a bad internet connection from your side. These simple errors can ruin the experience of everyone watching your event in real-time and can even cause participants to stop watching your event altogether.

Not to forget that an internet lag itself can ruin your business’ reputation and make it look careless and lazy. Thus, it is your job to ensure that you only connect to an internet connection that you know is reliable and will not break off no matter what happens. We strongly suggest that you use an ethernet wired connection or a fibre internet connection for this venture as a Wifi connection can be extremely easy to disconnect and break off suddenly.

3. Go for a platform that you can trust

Source: unsplash.com

There are various video live streaming options out there and choosing a single one from them can be extremely confusing. Each of these platforms has its own pros and advantages that make them better than others and also their own set of disadvantages that accompany them everywhere. When it comes choosing the perfect live streaming platform for your business event, you need to consider all these aspects beforehand.

Depending on your needs and streaming requirements, there are various platforms that easily allow you to stream your business event without much difficulty. Youtube live, Instagram live and even Twitch can serve as excellent options if you are looking for streaming platforms on social media sites themselves.

On the other hand, if you wish to be more professional you can also install dedicated live streaming software or get the help of professional streaming agencies that can do it for you. This will allow your event to be streamed in a software that can fit all your demands and requirements but there is also the risk factor that it may end up deterring your audience away because they won’t be able to access the platform.

In the end, the choices are several and what platform you choose depends entirely on you and your event’s requirements.

4. Check and test if your equipment is all set and ready

Source: unsplash.com

Before you start streaming your event, the first thing you need to ensure is to test and check if your equipment is all set and working as it should. Depending on your needs you may require to set up several cameras around your event venue to fully capture the ensuing performance that will be presented to the audience.

Along with cameras, installing microphones and speakers wherever necessary to ensure proper audio output as well as input is also essential to a successful event. One more thing you need to examine is if your video and audio switchers are working properly, if you are planning on using them. These switchers are essential for switching up audio and video footage in various parts of the event to capture amazing shots of your event and also provide clear crisp audio.

We strongly recommend that you do a trial run before proceeding with the actual live event to make sure everything proceeds as smoothly as planned.

5. Interact with your audience

Source: unsplash.com

During the event, it is a good idea to let the audience interact with the host or speaker asking valuable feedback and insightful questions to them. This can make you even feel more personal and intimate and also create a sense of closure despite being live streamed from a computer.

Interacting with your audience is one of the best ways to keep them engaged and interested in the event and also provide them a chance to express themselves. We recommend asking questions from your audience whenever possible, talk about single individuals and their skills and look at the camera while talking.


There are several tips and tricks that you can utilize for your next live streaming of an event. We hope this article was insightful for you and if it was, please consider following our website for regular updates as it will help us out immensely.